📄 PAGE-BY-PAGE BREAKDOWN (Clean, Direct, Conversion-Oriented)

Page 1: INTRO — Why You’re Here If you’re reading this, it means you’ve probably posted 10, 20, maybe even 50 cars on WhatsApp, IG or Facebook… and the silence is louder than a flat battery.

You're not alone.But here’s the truth: It’s not about more posts… it’s about the right system. This book is that system — built for Lagos car dealers tired of guesswork.

Page 2: The Brutal Truth — Posting Alone Won’t Save You Let’s get clear:Posting isn’t strategy.Reposting isn't marketing.And boosting without aim? That’s donation.

Cars don’t sell because you showed them.They sell because you showed them to buyers — with intention, urgency, and follow-up.

Page 3: What Makes an Ad That Sells Cars Here’s the 3-part formula: ✅ A clear creative (clean, no clutter, well-lit)✅ A direct caption (price, location, urgency)✅ A structured CTA (What next? WhatsApp, call, etc.)

📌 Example: Caption:“Toyota Camry 2011 — ₦3.7mAbule-Egba, Lagos.Duty paid. Clean engine. Buy & drive.Only 1 left. DM now or call 0903xxxxxxx.”

Page 4: Audience Targeting for Car Dealers

“If you’re talking to everyone, you’re selling to no one.”

🎯 Target on Meta: Location: Lagos Age: 28–55 Interests: Used cars, OLX Nigeria, Toyota, AutoTrader, Facebook Marketplace Behaviors: Engaged shoppers, frequent commuters Optional Layer: Nairaland, Innoson Motors, Nigerian Used Cars

Page 5: How to Set Up Your Meta Ad (Without Boosting)

📌 Campaign Objective: Messages or Leads

✅ Use Facebook Ads Manager — not “Boost”✅ Target Lagos car buyers using the audience above✅ Use “Manual Placement” (FB Feed, IG Feed, Reels, Marketplace) Start with ₦3,000/day for 3 days.Track your DMs — not your likes.

Page 6: WhatsApp Follow-Up Script When leads come in, don’t waste them.Here’s a simple template: 1st Message:“Hello boss, you clicked on the [Car Brand] ad — here are full details 👇🏽”(Paste specs, location, and price)

2nd Message (if no reply):“Still considering or should I hold it for someone else?” Create urgency — politely.

Page 7: What Lagos Buyers Really Want ✅ Clean papers✅ Honest condition✅ Price clarity✅ Confidence

If your ad sounds like “Buy now or scroll”, people will scroll. Use phrases like: “Buy & Drive” “Duty Paid” “First Body” “Engine 100%” “Urgent Sale”

Page 8: Common Mistakes Dealers Make ❌ Posting without CTA❌ Hiding price❌ Targeting wrong audience❌ Not following up with leads❌ Expecting IG likes to turn to cash Likes don’t pay bills.DMs do.

Page 9: Retargeting — The Smart Dealer’s Secret After 3 days of running your ad, build a Custom Audience from people who watched 25% of your car video or engaged your page.

Then run a second ad with a stronger car offer (discount or urgency-based) to just them. That’s how the smart ones close deals quietly.

Page 10: Final Checklist ✅ Offer is clear✅ Image is sharp✅ Target audience is specific✅ Budget is set (₦3k+/day)✅ Follow-up script is ready✅ Retargeting in place

No more shouting.Now you have a system. Let’s move from post... to pickup.